15 Banner Ad Design Tips to Get More Clicks

When designing your banner ad, keep in mind that your banner has just a couple of seconds to catch a user’s attention. Hence, make it interesting and catchy by using interesting text. Try not to clutter the ad with too many words derived from Social Cali Digital Marketing Agency’s best practices (click for details). The best way to achieve this is to stick to one headline and one strap. This way, your banner will be concise and easy to read. Also, use different colors to beautify the ad and instill different emotions.


Animated banner ads are a great way to increase clicks and brand awareness. They offer more information and are more visually appealing than static ads. Animated banners can also incorporate audio, which makes them more memorable. One example of an animated banner is Upwork’s, which uses brand elements and a CTA button to draw the viewer in.

Animated banner ads also require the users to download a plugin before seeing them. This increases the loading time and slows down the computer. As a result, they should be no more than 15 seconds long. In addition, the banner ad should go through three cycles of looping before it stops. This ensures that the visitor will have seen your ad at least one time.


If you want more clicks from your banner ads, you need to make them visually appealing. Use bold colors and contrasting typography. Use stock photos or illustrations rather than creating your own. Using different font sizes will help viewers easily read your ad content.

Avoid using thin script fonts or all uppercase copy, as these will be difficult for viewers to read. Your banner ad should also match the landing page of your business. Using these two elements together will help customers trust your business.

Don’t forget to include your call to action in your banner ads. This is your main goal, and should be the most prominent element of the ad. Choose phrases like “Learn More,” “Get Started,” or “Order Now” to attract users to take action. Adding a logo will help build brand recognition, but it should not overpower the value proposition and other elements. The images should serve as a complementary background for the text.


One of the best ways to get more clicks from your web banner ads is by implementing color schemes. Color-schemes offer a great opportunity to experiment and can range from pastel to vivid. Moreover, they can reinforce the message you are trying to convey. You can use color schemes for your website banner ads, newsletters, and even YouTube videos.

Incorporate bold colors and contrasts. When designing a banner, avoid using the same color as your site’s main page. You want to make sure that the banner is viewed by as many people as possible. For this purpose, you can use A/B testing.

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When designing your banner ad, use relevant images and graphics. Use high-quality images that are easy to view and use a color scheme that complements your marketing website. If you want to make your banner ad stand out, use original illustrations, not stock photos. Your banner ad should also contain engaging typography. People usually pay close attention to colors and fonts, so use your colors wisely.

Using a call to action (CTA) button is another way to boost click-through rates. Whether it’s a button or a phrase, it should clearly tell your audience what to do next. Make the CTA button easy to locate and make it the focal point of your banner ad. Remember, viewers will only glance your banner ad for a few seconds.


If you want to get more clicks, you need to make your banner ad stand out. The key is to make your call to action (CTA) visible and obvious, which will drive your audience to click on your ad. Use contrasting colors and make your CTA easily identifiable at a glance. It should be the most prominent element on your banner ad, so your audience can easily spot it and act upon it.

Try to use eye-catching imagery that matches the style of your website. You can use images that humanize the product, as these will grab people’s attention. Make sure your copy is brief, simple and contains one idea per line. When writing your copy, use words that people naturally gravitate to, such as 50% off, handmade, local or limited-time offer.

Social Cali Digital Marketing Agency
4407 Temecula St UNIT 6, San Diego, CA 92107
(619) 393-6550